Featured blogs.
Our project with John & Hank Green selling Cancer Socks
Feb 27, 2024
How to sell +$1m of socks in under 30 days - for charity! Our project with John & Hank Green.
![Lorem ipsum text](https://assets-global.website-files.com/65b7c619408a2ce70071d8d7/65c018fcad4984d075d6f40e_Frame%20275.png)
Contribution Margin - What is it?
Feb 4, 2024
Know your brand's profitability by understanding Contribution Margin.
![](https://assets-global.website-files.com/65b7c619408a2ce70071d8d7/65c01978de98f1b59a21bb0c_Frame%20276.png)
How not to scale on Meta
Feb 4, 2024
Good DTC media buyers know the difference between the types of metrics that they are reporting on and actioning.
![meta-bad-scaling](https://assets-global.website-files.com/65b7c619408a2ce70071d8d7/65c019d567c2d3e364895d99_Frame%20278.png)
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