Blog Posts

This post details my decision to change my business name from Jhana Ellard Digital to Artifex Digital. I'll explain why this is the new path for my professional future.

YouTube Interview #1: Dan Kozlowski. I've decided to start an interview series where I chat with some of the incredibly talented people I've met through my career. I want to highlight the impressive levels of talent in industries such as marketing, design, product, and more. Dan Kozlowski was the perfect candidate for the pilot.

This post describes a recent experience I had doing some on-the-ground research into the products of a local Vancouver company that reached out to me regarding digital ads.

This post is for businesses concerned with generating leads. I‘m going to share how to calculate the true cost of acquiring a customer with ads.

Advertisers often point to ROAS as the de facto indicator of ad performance. This post offers some crucial reasons why this is not the case and makes the point that looking at ROAS in isolation can lead you astray.

You've heard of the term "pixel" before, but you're not entirely sure why it's useful for you. This post aims to explain the importance of web tracking.

This blog focuses on my personal experiences working full-time in tech using Daniel Pink ' s framework outlined in his book Drive. I talk about Autonomy, Mastery, and Purpose as they applied to my previous roles and how they fit into my life as a freelancer.

Learn how to track phone call conversions in Facebook Ads to measure the effectiveness of your lead gen campaigns. Implement Click to Call tracking via Google Tag Manager in minutes.