Use the Meta Insights tab to measure your organic social presence

One of the most useful tools available to you in the Meta Business Suite is often overlooked: the Insights section. This powerful feature allows you to measure the engagement and reach of your organic program alongside your paid program, giving you a comprehensive view of your social media performance.

👉🏼 [YouTube Explainer] - Use the Meta Insights tab to measure your organic social presence

Getting Started with Meta Insights

To access Meta Insights, navigate to your Meta Business Suite and locate the Insights section. Once you're there, head to the Overview tab where you'll find a wealth of information about your social media performance.

Understanding Your Key Metrics

When you land on the Overview tab, you'll immediately see your primary organic engagement KPIs displayed along the top. But the real power of this tool lies in how you can break down and analyze this data.

Separating Organic from Paid Reach

One of the most valuable features is the ability to split your reach metrics. You can clearly see the difference between:

• Reach from organic social posting
• Reach from paid advertising

This distinction is crucial for understanding which efforts are driving your visibility and helps you make informed decisions about where to allocate your resources.

Analyzing Follower vs. Non-Follower Engagement

Another powerful breakdown available in Meta Insights is the ability to segment your audience by followers and non-followers. This helps you answer critical questions:

• Is your content reaching brand new people?
• Are you just continually engaging those who have already engaged with you in the past?

Understanding this balance is key to growing your audience and maintaining engagement with your existing community.

Platform-Specific Performance

Meta Insights also allows you to look at Instagram and Facebook separately. This means you can identify:

• Which social channel is driving more reach
• Which platform is generating more engagement from new followers
• Where your content resonates most effectively

This platform-specific data helps you tailor your strategy to each channel's unique strengths and audience preferences.

Discovering Your Top Performing Content

Along the bottom of the Overview tab, you'll find a great summary of your top posts and your top performing content within your selected date range. This section is an extremely useful research tool to find out what's actually resonating with your audience on the organic social side.

By regularly reviewing this data, you can identify patterns in your most successful content and replicate what works while adjusting what doesn't.

Putting It All Together

Meta Insights isn't just a reporting tool—it's a strategic asset for your DTC brand. By understanding the nuances of your organic social performance, you can make data-driven decisions about your content strategy, optimize your posting schedule, and identify opportunities for growth.

Make it a habit to review your Meta Insights regularly. The patterns you discover will inform not just your organic strategy, but can also provide valuable direction for your paid campaigns and overall marketing approach.

Want help optimizing your social media strategy? Send us a message to discuss how we can help you get more out of your organic and paid social efforts.