Completed past projects across diverse industries.

DTC & Retail - Scout & Adventurer Campers
Working with AMLRV, the parent company of Scout & Adventurer Campers. We manage the ad programs of these two properties across North America. We've built the ad program around big-ticket DTC sales, lead gen, and physical store visits simultaneously.
DTC - Joolca
Provided strategic consulting & oversight over the last 12 months to Joolca's large-scale paid acquisition program. Their ad program spans 4 channels and 5 countries. We've worked with their in-house leadership & staff to help them get a grasp on their acquisition strategy.
DTC - Hello Clear Health
Built out Hello Clear Health's DTC virtual pharmacy acquisition program across Meta & Google Ads. Worked on creative solutions to navigate the ad platform's sensitive ad category restrictions over three years to grow the ad program's monthly ad spend 9x.
4-Wall & DTC - Nefaire
Launched Nefaire's unique ad program, which hit on both in-person spa appointments for their Cincinnati location, as well as pushing their suite of eCommerce skincare products. Worked across multiple ad accounts to scale up both of these initiatives simultaneously.
DTC - Mindright Protein Bars
As part of a private equity launch accelerator, we lauched Mindright's ad program across multiple channels to kickstart their customer acquisition. We ran extensive partnership and whitelabel ads in tandem with the company's investors focused on growing Mindright's one-time purchase and subscriber customer base.
DTC - DYLN Bottle
Launched the alkaline water bottle, DYLN's ad program across Meta, Pinterest, & Snapchat focused on new customer acquisition. Focus was raising AOVs through bundles & offers, lowering customer acquisition costs, and customer winbacks.
DTC - LilyAna Naturals
Launched and scaled up private equity-backed skincare brand LilyAna Naturals on Google Ads. Built and extensive ad program across search, shopping, and YouTube. After 9 months, the ad program grew 3x in size.
DTC - Mala The Brand
Launched and grew darling candle brand Mala for 3 years running ads across Meta, Pinterest, YouTube, and Google Ads. In that time, Mala expanded from a tiny DTC boutique to a candle juggernaut with presence in Indigo and Nordstrom.
Music - Music At The Intersection
Conducted a three-month investigation into MATI's prior years' efforts to sell out their festival. As they went through a rebrand, they brought us on to investigate into the entire suite of their marketing efforts. At the end of the three-month project, we provided them with a comprehensive festival strategy, channel strategy, marketing mix, creative spring, and SOPs for them to remake their festival.
B2B - Merchery
Built out the entire B2B paid acquisition program for Belgian custom merch & corporate gifting company Merchery. Ran the ad program across Linkedin, Google, & Meta while integrating with Hubspot to acquire MQLs across 7 different European countries.
DTC - Good Store
Manage the ad program of vlogbrothers John & Hank Green's charity eCommerce shop. 100+ SKUs, subscriptions, influencer marketing tie ins, 4 ad plaforms. 10 million donated to chairty to date. The ad program is 3x bigger today than when we began.
DTC - Crash Course Coin
An annual 3 month paid acquisition sprint to raise money for the suite of Crash Course YouTube channels. We run paid ads to generate donation money for the organization, allowing them to keep their channels free to everyone. Made 7-figures of annual donation revenue each year.
4-Wall - Myo
Manage Myo's paid acquisition program across 12 different North American locations. We integrate their ad programs with their booking software and CDP. Focus is on incremental new customer acquisition and increasing the LTV of existing customers.
DTC - Veriant
Veriant was a brand new DTC company when they approached us. We setup their tracking infastructure, data feeds, and internal marketing measurement system. We then launched their ad program for 6 months across Meta, Google, and Pinterest before helping them transition to an in-house program.
DTC & Education - Simon Sinek
Worked extensively on Simon Sinek's vast online course catalog. We worked with his course management team as well as his brand identity to sell courses, programs, and modules direct to consumer. 6-figure annual ad budget.
DTC & Retail - Gozney
Three and a half years in with Gozney we manage their 7-figure ad program across 7 ad networks, 7 countries, and 7 Shopify stores. Gozney's product catalog when we began working was 6 SKUs, now it's over 100 and their ad program has tripled in size.
Fintech - Deel
Launched international FinTech's ad program alongside their Head of Growth, driving MQLs across the globe. Grew their ad program across Linkedin, Meta, and Google. Integrated their paid program into their marketing automation tools and built out a creative sprint process.
DTC - Ocean & San
Initially started with Ocean & San when they were amid a cash crunch and an unprofitable acquisition program. We've worked with them for years now, launched multiple new product lines, run ads on 4 different ad platforms, and have scaled the annual spend by 4x.
DTC & B2B - Quince
Launched Quince's B2B corporate gifting program across Meta, Google Ads, and LinkedIn. The focus on the project was driving MQLs and closed deals for the tactical and strategic sales teams within the organization. We used Meta and Google to find tactical leads for smaller deal sizes and LinkedIn for f500 leads to be closed by account executives.

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