Turn on Meta auto advanced matching in your events manager

One of the quickest wins for improving your Meta advertising performance is a simple setting that many brands overlook: automatic advanced matching.

👉🏼 [YouTube Explainer] - Meta Auto Advanced Matching

‍What You Need to Do

Here's how to enable this feature in just a few steps:

1. Navigate to your Meta Business Manager
2. Go to Business Settings
3. Select Datasets
4. Click on your Pixel
5. Open Settings
6. Scroll down to find "Automatic Website Matching"
7. Click the dropdown for "Customer Information Parameters"
8. Turn all of these parameters ON

By default, these settings are turned off. This is a mistake.

Why This Matters

Enabling automatic advanced matching allows Meta to capture more information about your prospects and customers, then match that data to Meta profiles. This enriched data leads to:

• Better signal quality - Less data loss in your ad measurement
• Improved targeting - Meta can more accurately find and reach your ideal customers
• Enhanced attribution - You'll see a clearer picture of which ads are driving conversions
• Overall performance lift - Most brands see measurable improvements in their ad program results

The Bottom Line

This is low-hanging fruit that takes less than two minutes to implement. If you're running Meta ads and haven't enabled automatic advanced matching, you're leaving money on the table.

During our audits of eCommerce brands, we consistently find this setting turned off. Don't make the same mistake. Enable it today and give your ad program the signal boost it needs to perform better.

Need help optimizing your Meta ads? We audit paid media programs for DTC brands and can identify quick wins like this one. Send us a message to learn more.