While working at Tradable Bits, I managed the execution of Texas' JMBLYA Music Festival. Three days, three different cities. We took a multi-channel approach to maximizing overall ticket sales for the client, while also ensuring the highest possible return on ad spend. I worked closely with the Scoremore team on digital strategy, optimization, and execution.
Through my work at Tradable Bits, I had the pleasure of working with Front Gate Tickets to help them launch digital ads for a number of different music festivals across the United States. I was able to leverage the Facebook and Google Ad platforms to maximize attributed sales value from our digital ads.
Before launching their paid acquisition campaigns, the SoxPlay team wanted to ensure they had their entire web tracking infrastructure in place. I was able to implement all of the major platform's tracking tools onto SoxPlay's website to ensure data cleanliness. SoxPlays data structure for all performance marketing efforts was precise from day one.
Implement tracking infastructure across your entire digital presence to better understand your audience and engage them with ads. Capture and activate your data.
Engage your audience with sophisticated ad targeting strategies. Having run thousands of ads across all platforms, I can design your next ads strategy with a budget of any size
Looking to refine your digital strategy? Leverage my marketing toolbelt to increase return on investment for your business. Hire me to consult or teach you what I know.
I’m an independent performance marketer providing an agile and growth-focused solution to companies looking to scale their brand online.
My career is built upon taking the middle path between data analysis and creative decision making.
Working in performance marketing strikes that balance perfectly. I can dive deeply into a website’s analytics while also consult on creative strategy, all to chase that oh-so-valuable conversion.
I’ve spent a large portion of my waking hours mastering every major digital ad platform you can imagine.
On top of that, my academic background is focused on the intersection between technology and society, and the implications of such a marriage.
I’m someone who has approached and studied the online world from both a professional and academic context. When you combine a theoretical approach to online media with the professional skillset of an expert, the results can be astounding.
I’ve learned a lot over the years, and I’m using that knowledge to help companies get the highest returns on every single dollar they spend.