Get a Financial Audit of your DTC Acquisition Efforts
Understand the true profitability of your ad program
Some Of Our Favourite Clients
THE PROBLEM
Paid media agencies are not doing enough to measure their impact on your business
Media buyers are not doing enough to bridge the gap between the metrics they use to report, and real business outcomes.
OUR SOLUTION
We Will Run A Financial Evaluation Of Your Paid Acquisition Program
01
12 Months Look Back Profitability Analysis
We'll work with you to build a comprehensive profitability report that encompasses your entire investment into acquisition, as well as the costs involved in delivering your product to the customer.
02
Customer Lifetime Value + CAC: LTV Report
Understand the true value of a customer to your business. Then, determine your LTV:CAC ratio, which is what investors look at to determine healthy eCommerce brands.
03
SKU-Specific Economic Breakdowns
We’ll dive into your top 3-5 SKUs, identify each product’s Gross Margin, then work from there to come up with individual CAC targets which you can use for your media buying.
04
Account Benchmarking
Know how you’re tracking vs industry standards. Get benchmarked against DTC brands of similar size & industry.
05
Optional Paid Media Channel Audit
We’ll also audit your current paid media program across platforms if you wanted. This will help connect the dots betweenour other reports and your actual media buying.
Take the full eCommerce reality into account
COMPARISON
Is your agency even making you money?
Most agencies don't even have the methodology to answer that question. We can answer it for you.
OTHER PAID MEDIA AGENCIES
Report only on channel metrics like CPA & ROAS
Rely only on cookie-based stats for reporting.
Don't take into account your business's unit economics and other business realities
ARTIFEX DIGITAL
Reports on business-level metrics such as Contribution Margin, First Order Profitability, and LTV:CAC ratio
Ties your digital ad channel metrics to business finances
Includes real business costs into media investment models
The State Of Your Paid Acquisition, Condensed Into A Single Report
Stop guessing! Our financial evaluation of your paid media program will tell you if your current ads agency is making you money or not.
REVIEW FROM OUR CLIENT
“This audit not only helped us comprehensively understand the current state of our DTC acquisition, but also included tools that we're able to use moving forward for our brand’s growth. Artifex is clearly able to combine their paid media expertise & financial knowledge into a singular report stuffed with value.”
FAQ
This audit is ideal for DTC brands who have been around for at least six months and have spent money on digital advertising. If you already have an in-house team doing finance for your brand, this would not be for you. If you are a brand new DTC brand who has never run a digital ad, this would not be for you. If you are an enterprise DTC brand and have 30m+ of annual revenue, this would not be for you.
We promise to deliver your audit within 30 days of account access & payment. Very often, we deliver in far less time. We build all these reports from the ground up. So, we appreciate you giving us the time to be thorough.
If you are a brand new DTC brand who has never run a digital ad, this would not be for you.
If you are a DTC brand that has been around for 6+ months, but has never spent money on digital ads, this could still be a good fit. Fill out the form & get in touch with us. We can potentially conduct an audit for you at a discounted rate and exclude reports that pertain to digital advertising.
Once you express interest through the website form, we’ll show you the report on a call with our founder. If you’re eligible, we can start immediately. We then turn the reports around in 30 days.
Absolutely! We’ve designed this report specifically for those without a background in these fields. We’re trying to make complex acquisition data and eCommerce finance digestible to DTC brands & founders.
We can absolutely do this if it’s a good fit. If you’re interested in this, bring it up during your onboarding.
Our report is built in Notion. Notion is the ideal way to receive this report. If you don’t use Notion, we can send a PDF too, but you’ll miss out on some cool functionality.
GET STARTED
Fill out the form & we'll show you the report
