Get a Financial Audit of your DTC Acquisition Efforts
Understand the true profitability of your ad program
Some Of Our Favourite Clients
Paid media agencies are not doing enough to measure their impact on your business
Media buyers are not doing enough to bridge the gap between the metrics they use to report, and real business outcomes.
We Will Run A Financial Evaluation Of Your Paid Acquisition Program
12 Months Look Back Profitability Analysis
We'll work with you to build a comprehensive profitability report that encompasses your entire investment into acquisition, as well as the costs involved in delivering your product to the customer.
Customer Lifetime Value + CAC: LTV Report
Understand the true value of a customer to your business. Then, determine your LTV:CAC ratio, which is what investors look at to determine healthy eCommerce brands.
SKU-Specific Economic Breakdowns
We’ll dive into your top 3-5 SKUs, identify each product’s Gross Margin, then work from there to come up with individual CAC targets which you can use for your media buying.
Know how you’re tracking vs industry standards. Get benchmarked against DTC brands of similar size & industry.
Optional Paid Media Channel Audit
We’ll also audit your current paid media program across platforms if you wanted. This will help connect the dots betweenour other reports and your actual media buying.
Take the full eCommerce reality into account
Is your agency even making you money?
Most agencies don't even have the methodology to answer that question. We can answer it for you.
OTHER PAID MEDIA AGENCIES
Report only on channel metrics like CPA & ROAS
Rely only on cookie-based stats for reporting.
Don't take into account your business's unit economics and other business realities
Reports on business-level metrics such as Contribution Margin, First Order Profitability, and LTV:CAC ratio
Ties your digital ad channel metrics to business finances
Includes real business costs into media investment models
The State Of Your Paid Acquisition, Condensed Into A Single Report
Stop guessing! Our financial evaluation of your paid media program will tell you if your current ads agency is making you money or not.
REVIEW FROM OUR CLIENT
“This audit not only helped us comprehensively understand the current state of our DTC acquisition, but also included tools that we're able to use moving forward for our brand’s growth. Artifex is clearly able to combine their paid media expertise & financial knowledge into a singular report stuffed with value.”