Customize your unboxing experience
DTC Brands - take notes!
Want to stand out amongst the crowd, increase customer LTV, & acquire new customers organically?
Then think of more ways to customize your unboxing experience.
My P&Co order arrived yesterday & in it was a fully customized newspaper.
This is completely on-brand for these guys.
It has lifestyle shots, product shots, behind-the-scenes info, & more.
A little touch like this only increases my likelihood of ordering from them again.
It's also something I fully plan to leave on my coffee table for the next little while.
Something that my friends will sift through when they're over at my place, discover the brand, & maybe even buy from them as well.
& guess what?
That second order I eventually put in & the order from my friend who saw the paper.
That's revenue generated without a single dollar spent on Meta or Google.
The newspaper probably costs them $1 to produce.
But the value for them in terms of brand perception, cLTV increases & new customer acquisition is massive.
A small hit to the unit economics, but a big boost to topline revenue.
All because of a little personalization & creativity.
So, tell us, how do you customize your unboxing & is it cooler than this?
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